2025
Innovation Hub Munich
Innovation Hub Munich
Designing an adaptable hub for collaboration, creativity, and future ways of working.
Project Overview
This project defined the spatial and experiential design of a new innovation environment in Munich’s Der Bogen headquarters. Working closely with stakeholders, the team crafted a setting that encourages collaboration, experimentation, and meaningful engagements.
The challenge
How do you design a space that not only supports daily flexibility and collaboration, but also embodies an evolving innovation culture that can adapt to future ways of working?
Research
Grounded in real needs
Research process
The project began with an in-depth discovery phase:
Site visits to both the current and upcoming locations
Interviews with key team leads and stakeholders
On-site photography and spatial analysis
Co-creation workshops to gather feedback and map expectations
Insights gathered
This process highlighted key challenges around:
Layout and spatial flow
Need for modularity and adaptability
Brand visibility and experience consistency
User journeys across diverse scenarios
Concept
Shaped by flow, defined by function
The design divides the space into distinct but connected zones: Entry, Networking, Experience, Collaboration, and Presentation. Each area responds to specific moments—informal chats, hands-on demos, large-scale presentations—using movable walls, adaptable furniture, and scalable tech setups for optimal modularity.
5 Experience Principles
The design concept is anchored by five key principles:
Flexibility – to support dynamic configurations and evolving needs
Ease of use – making every element intuitive and accessible
Future-thinking – prepared for emerging technologies and new ways of working
Collaboration – to bring people and ideas together seamlessly
Showcasing innovation – enabling tangible, inspiring experiences for clients and teams
These principles shaped decisions across zoning, branding, and technological infrastructure.
Execution
Framing the process
To shape a meaningful proposal, we began with immersive fieldwork:
On-site visits at both the current and future locations
Stakeholder interviews to understand workflows, expectations, and everyday challenges
Photographic documentation to support layout analysis and mood study
Co-creation workshops to map out spatial needs and future opportunities
Design as a collaborative tool
Rather than waiting until the end, we used design outputs like early renderings, layout diagrams, and zoning visuals to support the process itself. These materials became conversation drivers—aligning visions, triggering questions, and grounding abstract needs in tangible form.
From vision to specification
This collaborative process culminated in a series of tangible design assets that articulated the vision and strategy for the space:
A complete concept deck with modular zoning, user flows, and branding strategy
Visual boards supporting layout logic, atmosphere, and function
A selection of technologies, furnishings, lighting schemes, and material samples tailored for adaptability and innovation
Outcome
A space that adapts, connects, and inspires
The final concept delivers a modular and future-ready environment that supports collaboration, showcases innovation, and reflects a forward-thinking identity. Designed with stakeholder input, it adapts seamlessly to diverse use cases while enhancing engagement and flow.
More Works
©2024
Let's Work Together
©2025
Contact Now
Let's talk
We can create something amazing together!
Available Worldwide
Available Worldwide
2025
Innovation Hub Munich
Designing an adaptable hub for collaboration, creativity, and future ways of working.
Project Overview
This project defined the spatial and experiential design of a new innovation environment in Munich’s Der Bogen headquarters. Working closely with stakeholders, the team crafted a setting that encourages collaboration, experimentation, and meaningful engagements.
The challenge
How do you design a space that not only supports daily flexibility and collaboration, but also embodies an evolving innovation culture that can adapt to future ways of working?
Research
Grounded in real needs
Research process
The project began with an in-depth discovery phase:
Site visits to both the current and upcoming locations
Interviews with key team leads and stakeholders
On-site photography and spatial analysis
Co-creation workshops to gather feedback and map expectations
Insights gathered
This process highlighted key challenges around:
Layout and spatial flow
Need for modularity and adaptability
Brand visibility and experience consistency
User journeys across diverse scenarios
Concept
Shaped by flow, defined by function
The design divides the space into distinct but connected zones: Entry, Networking, Experience, Collaboration, and Presentation. Each area responds to specific moments—informal chats, hands-on demos, large-scale presentations—using movable walls, adaptable furniture, and scalable tech setups for optimal modularity.
5 Experience Principles
The design concept is anchored by five key principles:
Flexibility – to support dynamic configurations and evolving needs
Ease of use – making every element intuitive and accessible
Future-thinking – prepared for emerging technologies and new ways of working
Collaboration – to bring people and ideas together seamlessly
Showcasing innovation – enabling tangible, inspiring experiences for clients and teams
These principles shaped decisions across zoning, branding, and technological infrastructure.
Execution
Framing the process
To shape a meaningful proposal, we began with immersive fieldwork:
On-site visits at both the current and future locations
Stakeholder interviews to understand workflows, expectations, and everyday challenges
Photographic documentation to support layout analysis and mood study
Co-creation workshops to map out spatial needs and future opportunities
Design as a collaborative tool
Rather than waiting until the end, we used design outputs like early renderings, layout diagrams, and zoning visuals to support the process itself. These materials became conversation drivers—aligning visions, triggering questions, and grounding abstract needs in tangible form.
From vision to specification
This collaborative process culminated in a series of tangible design assets that articulated the vision and strategy for the space:
A complete concept deck with modular zoning, user flows, and branding strategy
Visual boards supporting layout logic, atmosphere, and function
A selection of technologies, furnishings, lighting schemes, and material samples tailored for adaptability and innovation
Outcome
A space that adapts, connects, and inspires
The final concept delivers a modular and future-ready environment that supports collaboration, showcases innovation, and reflects a forward-thinking identity. Designed with stakeholder input, it adapts seamlessly to diverse use cases while enhancing engagement and flow.
More Works
©2024
Let's Work Together
©2025
Contact Now
Let's talk
We can create something amazing together!
Available Worldwide
2025
Innovation Hub Munich
Designing an adaptable hub for collaboration, creativity, and future ways of working.
Project Overview
This project defined the spatial and experiential design of a new innovation environment in Munich’s Der Bogen headquarters. Working closely with stakeholders, the team crafted a setting that encourages collaboration, experimentation, and meaningful engagements.
The challenge
How do you design a space that not only supports daily flexibility and collaboration, but also embodies an evolving innovation culture that can adapt to future ways of working?
Research
Grounded in real needs
Research process
The project began with an in-depth discovery phase:
Site visits to both the current and upcoming locations
Interviews with key team leads and stakeholders
On-site photography and spatial analysis
Co-creation workshops to gather feedback and map expectations
Insights gathered
This process highlighted key challenges around:
Layout and spatial flow
Need for modularity and adaptability
Brand visibility and experience consistency
User journeys across diverse scenarios
Concept
Shaped by flow, defined by function
The design divides the space into distinct but connected zones: Entry, Networking, Experience, Collaboration, and Presentation. Each area responds to specific moments—informal chats, hands-on demos, large-scale presentations—using movable walls, adaptable furniture, and scalable tech setups for optimal modularity.
5 Experience Principles
The design concept is anchored by five key principles:
Flexibility – to support dynamic configurations and evolving needs
Ease of use – making every element intuitive and accessible
Future-thinking – prepared for emerging technologies and new ways of working
Collaboration – to bring people and ideas together seamlessly
Showcasing innovation – enabling tangible, inspiring experiences for clients and teams
These principles shaped decisions across zoning, branding, and technological infrastructure.
Execution
Framing the process
To shape a meaningful proposal, we began with immersive fieldwork:
On-site visits at both the current and future locations
Stakeholder interviews to understand workflows, expectations, and everyday challenges
Photographic documentation to support layout analysis and mood study
Co-creation workshops to map out spatial needs and future opportunities
Design as a collaborative tool
Rather than waiting until the end, we used design outputs like early renderings, layout diagrams, and zoning visuals to support the process itself. These materials became conversation drivers—aligning visions, triggering questions, and grounding abstract needs in tangible form.
From vision to specification
This collaborative process culminated in a series of tangible design assets that articulated the vision and strategy for the space:
A complete concept deck with modular zoning, user flows, and branding strategy
Visual boards supporting layout logic, atmosphere, and function
A selection of technologies, furnishings, lighting schemes, and material samples tailored for adaptability and innovation
Outcome
A space that adapts, connects, and inspires
The final concept delivers a modular and future-ready environment that supports collaboration, showcases innovation, and reflects a forward-thinking identity. Designed with stakeholder input, it adapts seamlessly to diverse use cases while enhancing engagement and flow.
More Works
©2024
Let's Work Together
©2025
Contact Now
Let's talk
We can create something amazing together!
Available Worldwide